Nov-stalgia... 

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To tell a story, anchored in the past and which resonates in a contemporary world in search of meaning;

To re-imagine childhood and family bonds, to echo the profound changes in our lifestyles and in children’s education;

To reinvent the roots of childrenswear, focused on the future of childhood and linked to its heritage; 

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To create a consistent, inspiring and participative design, accessible to all, and meaningful to many.