Rich of 20 years of international experience with the fashion, heritage, and tourism industries, public sector and Higher Education, my expertise intertwines Design thinking, heritage based research and anthropology to the service of the society.
Branding and storytelling, brand platform and strategic positioning
Heritage-based design ideation
Copyright and Intellectual Property (anteriority and banalisation)
Staff training and education programmes (online and in person)
Public Engagement (online and in person)
Fashion press and web: Bubble mag, Milk Magazine,…
Editor for exhibition books, scientific and mainstream publications.
Internal and external written communication, digital communication and marketing (French and English).
Curator, project coordinator and editor
Scenography, presentation of display, publications and public events.
International projects with:
Palais Galliéra-Musée de la Mode de la Ville de Paris | Musées de Cholet | Musée de Bourgoin-Jallieu | Cité Internationale de la Dentelle et de la Mode, Calais | Musée National de l’Education, Rouen | Salon l'Aiguille en Fete, Paris | private exhibitions for the Fashion industry (CWF, Catimini, Jacadi...)
Heritage track and trace…
Investigation in the archives of fashion:
•upstream of the creative process, to identify the intellectual property of the archives that inspired the design of the product.
•downstream of the creative process, to establish the proofs of anteriority of the product.
Archives and garments analysis: context, structure, story.
Heritage, childhood and material culture
Supervision of research projects and start-ups
• Participative design and creative process
•Learning through clothes
•Childhood and family in contemporary society
•Education and material culture
•Sustainable children’s fashion, heritage, material culture
Organisation of and participation in
Organisation of conferences
and industry events.
Coaching and mentoring
Heritage: Paris, prestigious heritage of the Haussmannian capital.
Traditions and transmission, a poetic and elegant vision of childhood.
•Definition of a brand platform in line with the brand promise.
•Assistance to the style and communication teams for the implementation of values in collections, communication and retail.
•Thesaurus of iconic fashion products and cultural references.
•Written communication (external and internal).
•Identification of trends and moods and interpretation to the brand identity.
•Training of staff, corporate training.
Heritage: the strength of an expressive, creative and audacious brand.
A joyful, cheeky child, citizen of the world, curious, playful and happy.
“Pour Vivre sa vie en Catimini”!
•Brand book: dissemination of the brand values through written communication
•Written presentations of collections and iconic products.
•Written communication of B2C marketing operations.
•Curation of the 40th Anniversary of the brand
“Les 40 ans de Catimini”: exhibition, events
Design chart, design platform
Okaïdi, Obaïbi, Oxybul
Thesaurus of iconic products, textures, patterns in childrenswear, shoewear, childcare, furnitures and toys.
Trends and moods
Inspirations for the design and communication teams.
Interpretation of the trends and adaptation to the children’s market and brand’s identity.
Heritage: “Elégance à la française”, generational male fashion
A conception of male fashion focused on the prestige of the savoir-faire, on the transmission of traditions, on the meaningful bond with history.
•Written communication, story-telling,
•interpretation of the trends and sourcing in the archives of male fashion.
•Creation of a thesaurus: the ”iconic” collections of the brand.
•Promotion of the brand's archives.
•Curation of the events organised for the 110 years of the brand.